In the film, it can kind of be seen in the background when the Martini family moves out of Potter's Field.
The side of the box reads, "Bedford Falls is named after the waterfall on the Bedford River. It is the falls that created the industry that gave the town its life. The old sawmill and lumber supply was the beginning of the Potter family fortune. The mill still provides jobs for many of the immigrant families who have settled in bedford Falls over the decades."